Medea was formed in order to shine a light on the production, circulation, and impact of information so that people can be empowered to make informed choices.
misinformation
The creation and circulation of inaccurate/manipulated information is one of the biggest challenges of our time.
Governments, organisations, media outlets, and individuals leverage this lack of accountability for the truth to serve their own agendas, creating significant planetary and societal impact.
As social networks and AI become more prolific, we are slipping further away from the practice of critical thought and discernment of the information we are exposed to and in turn, what we expose our communities to at an exponential rate.
Every individual has the ability and responsibility to push against this paradigm shift, be it on a micro or macro level in order to maintain the ability and opportunity for informed decision making.
Our vehicle to deliver this transformation is via The Arts.
Medea aims to join those who are already taking great strides in combating this issue and contribute to the enrichment of the wider movement already taking place.
We will approach this challenge both passionately and playfully through the Arts; a channel that we believe can engage society in a way that documentaries and articles alone cannot.
Our activations aim to bring people together, enable them to feel seen and valued, then provide an optimistic and realistic pathway to critical thought and informed decision making.
My whole life has been inextricably linked with the media and information ecosystem. I have witnessed firsthand the systemic impact of manipulated information on a personal, national and international level and with this awareness, comes the need to take steps to share that insight and make steps to affect change.
I am proud to be leading a talented multidisciplinary team of divergent thinkers who all wish to harness their skills and resources to come together behind this single unified purpose. I hope that our productions will act as a catalyst to further connect the amazing minds already working in this space and spark conversations that help us move closer to a solution, together.